Privacy policy

Updated January, 2024

GetReplies is a product from LIFEX Technologies India Private Limited. It the past, the product was also known as GetPMF. Details mentioned below are applicable to all platforms, products, solutions, and services that are offered using the name GetReplies, GetPMF, and LIFEX. 

  1. 1. Introduction

    This document is an electronic record in terms of the Indian Contract Act, 1872, the Information Technology Act, 2000 and rules thereunder as applicable and the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures and by clicking on the ‘I Accept’ button, you agree to be legally bound by this privacy policy, which is to be read with the Terms of Service

    Thank you for choosing to be part of our community at LIFEX Technologies Private Limited (“Company” or “us” or “we”). When you visit the website domain at lifex.cloud, getreplies.ai, getpmf.ai or any application and / or interface for mobile and handheld devices that the Company may own and operate in the future (referred to collectively as the “Platform”) and access, visit or use any products, applications, websites or cloud infrastructure owned or operated by the Company (“Services”), the Company collects personal information from you. Our team is committed to protecting your personal information and your right to privacy in accordance with applicable laws. The term “user” or “you” refers to the users of the Services on the Platform.

    In this privacy policy (“Privacy Policy”), we seek to explain to you in the clearest way possible (i) what information we collect, (ii) how we use it; (iii) your rights in relation to it; (iv) security processes maintained by us in relation to the same. This Privacy Policy applies to all information collected through our Services (which, as described above, includes our Platform), as well as, any related services, sales, marketing or events. This Privacy Policy constitutes a legal agreement between you, as a user of the Services and the Company and this Privacy Policy shall be enforceable against you. Any reference made to Privacy Policy in this document shall mean and refer to the latest version of the Privacy Policy.

    Please carefully go through this Privacy Policy prior to accessing the Platform or availing Services using the Platform or submitting any personal information to the Platform. If a user continues to browse and use the Platform and avail Services, the user irrevocably and unconditionally is agreeing to comply with, abide by and be bound by all the obligations as stipulated in this Privacy Policy, read with our terms of service available at lifex.cloud and any other applicable policies referred to herein or made available on the Platform. You agree and consent to the collection, transfer, use, storage, disclosure and sharing of your information as described and collected by us in accordance with this Privacy Policy.

    You represent and warrant that you have the right, authority and capacity to enter into this Privacy Policy (on behalf of yourself and / or, as applicable, the entity that you represent) and that the consent so given constitutes free, specific, informed, unconditional and unambiguous consent for the purpose of applicable law. If the individual entering into this Privacy Policy or otherwise accessing or using the Services is doing so on behalf of, or within his or her capacity as a representative, agent or employee of an entity, such individual and such entity agree that you represent and warrant that the individual entering into this Privacy Policy has the power, right, authority, and capacity to enter into this Privacy Policy on behalf of such entity. If you do not agree to be bound by this Privacy Policy or if you are an individual under the age of 18 (eighteen) or your access to or use of the Platform or the Services is illegal or prohibited under applicable law, you may not access or use the Platform or the Services. IF YOU DO NOT AGREE TO BE BOUND BY THIS PRIVACY POLICY, PLEASE DO NOT USE THE PLATFORM OR SERVICES.

  2. 2. Information we collect

    We collect personal information that you voluntarily provide to us when you register on the Platform, express an interest in obtaining information about us or our Services, when you participate in activities on the Platform or otherwise when you contact us.

    The personal information that we collect depends on the context of your interactions with us and the Platform, the choices you make and the products and features you use. The personal information we collect may include the following:

    1. 1. Personal information voluntarily provided by you:

      1. a. Registration Information: Data such as name, contact details, email address, gender, age, organization name, organization email ID, demographic information such as address and pin code, photo identity for the purpose of providing Services;

      2. b. Content: Data provided by you to us voluntarily while using the Services, for instance, (i) name, contact details, email address, demographic information, social media information about any individual identified by you in relation to the Services, emails in your inbox; and (ii) information regarding your business and any presentations, infographics, documents, etc. in relation to the same;

      3. c. Payment: Data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument;

      4. d. Job application: When you apply for an open position, we may collect your contact information, such as name, email address, mailing address, phone number, links to your social networking profiles and / or any other information contained in the resume that you submit to us. We will use such data to evaluate you for the open position that you have applied for or any position that we consider you suitable for at the time you submit your resume and evaluate you for the open position at any later date. Unless you notify us otherwise by e-mail to our HR team, we will retain such data to check for future job matches;

      5. e. Other information: Such as when you fill in a form, respond to surveys, participate in promotions, communicate with our support team and other members, import or manually enter address book contacts and / or emails.

      All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information. You represent and warrant that you have permission to provide that all the above information to the Company for the purposes described in this Privacy Policy.

    2. 2. Information we collect from you automatically:

      1. a. Log Data & Technical Information: Any information gathered through various technologies that may employ cookies, web beacons, or similar technologies to automatically record certain information from your device through which you use the website or avail our Services. This technical information may include your Internet Protocol (IP) address, device or browser type, Internet Service Provider (ISP), referring or exit pages, clickstream data, operating system, hardware model, operating system version, unique device identifiers, usage information, user statistics and mobile network;

      2. b. Geological Information: Such as precise or approximate location determined from your IP address, mobile or other device’s GPS, or other information you share with us, depending on your device settings. We may also collect this information when you’re not using our website and / or application if you enable this through your settings or device permissions;

      3. c. Usage Data and Inferences: We may directly collect or generate certain information about your use of the Service (such as user activity data, analytics event data, viewing patterns of documents and clickstream data) for data analytics and machine learning, and to help us measure traffic and usage trends for the Service. We may also use third-party analytics tools that automatically collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving the Services.

    3. 3. Information we receive from third-parties:

      1. a. Third-party platforms: If you use a third-party platform to register for or log into the Service, that site will provide us with some information to help you create or log in to your account. Furthermore, if you link your accounts with third parties to our Services, we might use data from those accounts to enhance your user experience;

      2. b. Ad Partners, Developers, Publishers: We get information about you from online advertisers, partners, data companies, developers, publishers and / or other third parties in order to track, analyse, and enhance the effectiveness of our Services, as well as to better determine the kind of services we should offer you. For instance, we might get data from a third-party service about your interests in a certain business and or professional, which we might use to show you in suggestions in the Service.

    4. 4. Information we receive from third-parties:

      When you access the Service, we, along with our third-party partners, will send small text files (cookies) to your computer. These cookies uniquely identify your browser, enabling the Company to facilitate faster logins, improve site navigation, remember preferences, and enhance overall user experience. They also provide insights into your usage patterns on the Services, allowing us and our partners to track your activity over time, measure traffic and trends, deliver personalized ads, and assess their effectiveness. You have the option to manage or reset your cookies through your web browser, customizing preferences and choosing to refuse or receive notifications about incoming cookies. Note that disabling cookie acceptance may impact the functionality of certain features on the Service.

    All of the above referred to as “Information”.

  3. 3. Purpose of Collecting Information

    1. 1. We use the Information for a variety of business purposes described below. We process the Information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and / or for compliance with our legal obligations.

    2. 2. We collect the Information to provide Services to the users on the basis of their request, requirements and interests and accordingly, we are only data processors (including correlative terms) under applicable law and we process the Information basis the instructions from the users on the manner and purpose for which they require the Information to be processed.

    3. 3. We use the information we collect or receive:

      1. a. To provide the Services: We may use the Information for providing Services to all users, including without limitation in the following manner: (i) use the Information to conduct certain tests on open source programmes; (ii) analyse connections between people to maximise sales efforts; (iii) organize the data and content provided by you and facilitate usage of such content between team members; (iv) analyse your usage of the Services; (v) create infographics basis the data provided by you and sharing such data / infographics with third parties; (vi) share Information with OpenAI for the purpose of generating analysis; (vii) drafting emails to share with potential targets, analysing emails to understand usage of the Services; (viii) studying your use of the Services to improve the Services; (ix) communicate with our team and training our team; (x) use the Information to provide Services to other users and share it with third parties in relation to provision of Services; and (xi) other purposes ancillary to the Services provided by us;

      2. b. To manage user accounts: We may use the Information for the purposes of managing our account and keeping it in working order;

      3. c. To request feedback: We may use the Information to request feedback and to contact you about your use of our Platform;

      4. d. To protect the Platform: We may use the Information as part of our efforts to keep our Platform safe and secure (for example, for fraud monitoring and prevention);

      5. e. To send administrative information to you: We may use the Information to send you product, service and new feature information and / or information about changes to our terms, conditions, and policies;

      6. f. To post testimonials: If you authorize us to post testimonials about our Services, we may post your name and such other personal information that you permit us to post. We will provide you with an opportunity to review the testimonial before posting it on our website. If you wish to amend or delete the testimonial containing your personal data, you may reach out to contact@lifex.cloud;

      7. g. For other business purposes: We may use the Information for other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Platform, products, marketing and your experience;

      8. h. Anonymized Data: We may aggregate Information and analyse it in a manner to further accentuate the level of Services that we offer to our users. This Information includes average number of users of the Platform, the average clicks of the services, the features used, the response rate, etc. and other such statistics regarding groups or individuals;

      9. i. For legal requirements: To comply with legal and regulatory requirements or in connection with our contract.

    All of the above, “Purposes”.

  4. 4. Sharing of your Information

    We may share the Information with the following persons for the following purposes:

    1. 1. External Partners and Service Providers: We may disclose the Information to third-party vendors, consultants, and service providers entrusted to carry out tasks or to aid the Company, including website analytics companies and OpenAI, for the purpose of providing Services. Transaction data is exclusively shared with our payment service providers to facilitate payments, process refunds, and address concerns or questions related to such transactions.

    2. 2. Revealing Information for National Security and Law Enforcement: We may need to reveal the Information in response to requests from public authorities, either due to our legitimate interest or legal obligation. There are instances where personal information may be disclosed without seeking your permission, including but not limited to the following:

      1. a. Adherence to legal or regulatory obligations;

      2. b. Disclosure for reasons of national security;

      3. c. Compliance with legitimate interests or legal obligations.

    3. 3. Sharing with Affiliates: We may share the Information with our affiliates, in which case we will require those affiliates to honour this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners or other companies that we or will control or that are or will be under common control with us.

    4. 4. Business Transfers: If the Company engages in any transaction that alters the business structure of the Company such as merger, acquisition, reorganization, or joint venture, the Company may process the Information for facilitating and concluding such transaction, and disclose the Information to the entity that acquires, or merges or engages in joint venture with, the Company, in which case the resultant entity will be bound by this Privacy Policy.

    5. 5. Marketing Correspondence: We may share the Information with third parties (including marketing research agencies) for marketing purposes, as permitted by law.

  5. 5. Cookies and other Tracking Technologies

    1. 1. Cookies and Web Beacons: We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Platform to help customize the Platform and improve your experience. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Platform. You may not decline web beacons. However, they can be rendered ineffective by declining all cookies or by modifying your web browser’s settings to notify you each time a cookie is tendered, permitting you to accept or decline cookies on an individual basis.

    2. 2. Website Analytics: We may also partner with selected third-party vendors to allow tracking technologies and remarketing services on the Platform through the use of first party cookies and third- party cookies, to, among other things, analyse and track users’ use of the Platform, determine the popularity of certain content and better understand online activity.

      3. Online data partners: When you visit or log in to our website, cookies  and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout

  6. 6. Security of your Information

    1. 1. We review the Information collection, storage, and processing practices, including physical security measures to guard against unauthorized access to systems. However, as effective as these measures are, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that the Information will not be intercepted while being transmitted to us over the internet. You accept the inherent security implications of data transmission over the internet and the internet cannot always be guaranteed as completely secure. Therefore, your use of the Platform will be at your own risk.

    2. 2. You hereby acknowledge that the Company is not responsible for any information sent via the internet that has been intercepted beyond our control after having adopted reasonable security practices and procedures, and you hereby release us from any and all claims arising out of or related to the use of intercepted information in any unauthorized manner.

  7. 7. Links to Third Party

    The links to third-party advertisements, third-party websites or any third-party electronic communication services (referred to as “Third-Party Links”) may be provided on the platform which are operated by third parties and are not controlled by, or affiliated to, or associated with the Company, unless expressly specified on the Platform. If you access any such Third-Party Links, we request you to review the concerned website’s privacy policy. We shall not be responsible for the policies or practices of such third parties.

  8. 8. Children’s Privacy

    We do not knowingly solicit data from children under 18 (eighteen) years of age. By using the Platform and Services, you represent that you are at least 18 (eighteen) or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Platform. If we learn that personal information from users less than 18 (eighteen) years of age has been collected, we will deactivate the Services and take reasonable measures to promptly delete such data from our records. If you become aware of any data that we may have collected from children under age 18 (eighteen), please contact us at contact@lifex.cloud and request the deletion of that child’s Information from our systems.

  9. 9. Data Retention

    In case you request for deletion of your Information or cease to use our Services, we may retain such portion of Information and for such periods as may be permitted/ required under applicable law and notwithstanding anything contained herein, the Company may retain data after account deletion for reasons including but not limited to the following purposes:

    1. a. if there is an unresolved issue relating to your account, or an unresolved claim or dispute;

    2. b. if we are required to by applicable law;

    3. c. in aggregated and / or anonymized form; or

    4. d. if necessary for its legitimate business interests, such as fraud prevention and enhancing users' safety and security.

  10. 10. Your Rights

    1. 1. Right of access: You have the right to access any Information that we process about you and to request:

      1. a. information about the categories of your personal data that we process and the processing activities we carry out on such data;

      2. b. the identities of all other data fiduciaries and data processors with whom we have shared your personal data (including the categories of personal data so shared); and

      3. c`. any other information relevant to your personal data as required under the applicable data protection law.

    2. 2. Right to rectification: If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and / or complete the Information.

    3. 3. Right to deletion: You also have the right to request deletion of your Information, however, please note that in such case, the Company may not be able to provide the Services to you.

    4. 4. Right to object and / or restrict: You have the right to object / restrict the processing of your Information by utilizing the opt-out mechanisms that we provide to you, in which case all or certain Services may not be available to you.

    5. 5. Right to redress your grievances: You have the right to redress your grievances by reaching out to our Grievance Officer (details are available below).

    6. 6. Right to withdraw your consent: If you do not agree with this Privacy Policy, you may refuse or withdraw your consent any time, or alternatively choose to not provide us with any Information. Under such circumstance, we may be unable to render Services. An intimation to withdraw your consent can be sent to contact@lifex.cloud. Such request for withdrawal of consent must be sent from the user’s registered email address.

    7. 7. Right to appoint a nominee: You have the right to appoint a nominee to exercise the rights on your behalf in the event of your death or incapacity to exercise your rights.

    8. 8. If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request. This is to ensure that your data is protected and kept secure. We will handle your requests related to the exercise of your rights within 30 (thirty) days upon the receipt of your request. You may reach out to grievance@lifex.cloud and / or contact@lifex.cloud for the exercise of these rights.

  11. 11. Locations of Data Processing

    1. 1. We have deployed the hosting service providers located in India and we have also engaged with third -party service providers to store the Information collected pursuant to this Privacy Policy (for example, Azure, AWS), pursuant to which the Information may be stored inside or outside India.

    2. 2. Any data processed by us in accordance with this Privacy Policy may be brought to India, whether or not the data originates from India, for the Purposes.

    3. 3. While all reasonable attempts have been taken from our end to ensure the safe and secure storage of your data, we shall not be liable for any data breach on the part of the third-party cloud service infrastructure provider that was beyond our control.  

  12. 12. Data of Persons Outside India

    1. 1. With respect to persons whose data may be collected, stored, processed and transferred pursuant to this Privacy Policy, such persons, by accepting this Privacy Policy, agree and acknowledge that the Company is only a data processor/ collector (or similar nomenclature) under the relevant laws of the jurisdiction and is not a data fiduciary and such persons provide their data / allow the Company to access their data in accordance with this Privacy Policy.

  13. 13. Changes & Updates to Privacy Policy

    1. 1. This Privacy Policy may be amended by the Company in its sole discretion at any time. When any change is made to this Privacy Policy, the Company will make the copy of the amended Privacy Policy available on the Platform and Services and by clicking on the ‘I Accept’ button with respect to the amended Privacy Policy, you consent to and agree to be legally bound by such amended Privacy Policy. Your continued use of the Services constitutes your acceptance of such change(s). If you do not agree to any change(s) after receiving a notice of such change(s), you may not be permitted to continue using the Services.

    2. 2. Further, we retain the right at any time to deny or suspend access to all, or any part of, the Service to anyone who we reasonably believe has violated any provision of this Privacy Policy.

  14. 14. Sharing of your Information

    1. 1. We only process your Information in compliance with this Privacy Policy and in accordance with the relevant data protection laws. If, however, you wish to raise a complaint regarding the processing of your Information or are unsatisfied with how we have handled your Information, you have the right to lodge a complaint with us at contact@lifex.cloud.

    2. 2. In case of any discrepancy or grievance with respect to all or any Information shared with Company, please feel free to contact our Grievance Officer:
      Attention :    Arjun V. Shenoy
      Email ID   :    grievance@lifex.cloud
      Address    :    LIFEX Technologies India Private Limited, No. 28, Singhvi House, V. S. Raju Road, R. V. Layout, Kumara Park West, Bangalore 560020, Karnataka, India.

    3. 3. We assure you that we shall ensure implementation of the Privacy Policy and shall make the Privacy Policy available to individuals and put our best efforts to redress the grievances of the user expeditiously within the timelines prescribed under applicable laws. The user agrees and acknowledges that the Company shall address and attempt to resolve the complaint received in accordance with the standard policies and procedures adopted by the Company.

    4. 4. Please feel free to reach out to us by e-mail at contact@lifex.cloud in case of any concerns, grievances, or questions relating to our privacy or data related practices.